AJ Gunasena is the founder of BetWithAJ, a Las Vegas–based sports betting consultancy serving clients across the United States and internationally. He has handicapped professionally since 2013, covering MLB, NFL, NBA, NHL, and college football and basketball, and releases every play to his subscriber list before the number moves.
Experience
AJ built BetWithAJ Consulting LLC from nothing. Before handicapping full time, he spent several years as a sales representative at AT&T — long enough to become one of the top performers on his team, and long enough to learn that a capped commission structure meant his ceiling had already been set for him. He left, moved into sports betting full time, and reached financial independence before thirty.
That operator background is the part most people miss. Running the business — building the client list, managing the money, answering for every result publicly — is a different discipline than picking games. AJ does both, and the second one is what has kept the business running for over a decade in a field where most services disappear inside two seasons.
How AJ Handicaps
AJ’s model rests on one commitment that separates him from most of the industry: he bets his own money on every play he releases. There is no plays-he-likes-but-didn’t-back, no fine print, no separate “premium” board. His clients are on the same tickets he is.
The work behind each release comes down to three things:
Line value over outcomes
A bet is good or bad the moment it’s placed, not after the game ends. AJ’s process is built around finding numbers that are priced wrong — injury information the market hasn’t absorbed, situational spots the public overvalues, totals that haven’t moved with the weather. Beating the closing line is the metric that actually predicts long-term results.
Bankroll management as the actual edge
Most bettors lose to sizing, not to picking. AJ’s clients get unit-based recommendations, not a wall of plays. Knowing which spots deserve real money and which deserve none is the difference between a winning season and a broken account.
Discipline through the variance
Every handicapper has cold weeks. What matters is whether the process changes when they happen. AJ’s doesn’t — no chasing, no doubling up to get even, no quiet deletion of losing plays.
Background
AJ is based in Las Vegas and studied at the University of Nevada, Las Vegas. Building the business in the sports betting capital of the country has meant direct access to the market — the books, the line moves, and the people who move them — rather than watching it from a distance.
Alongside BetWithAJ, he serves as Managing Partner at AJG Venture Group, a private capital firm that invests its own capital into startups and growth-stage companies across software, AI, fintech, biotechnology, real estate, and media. The through-line between the two is the same one that runs through his handicapping: assess the risk honestly, size the position correctly, and put your own money where your analysis is.
In the Media
AJ’s work has been covered by Yahoo Finance, Disrupt Magazine, Digital Journal, and Deluxe Version Magazine.
Work With AJ
Spots are limited each season. To get started, contact AJ directly or email picks@betwithaj.com.
Sports betting involves financial risk. No handicapper can guarantee results. You must be 21 or older and located in a jurisdiction where sports wagering is legal. Please bet responsibly.
